Hate Networking? Follow These 9 Tips and Take the Headache Out of Networking
Want to know what a homeless man, CEO, and cheerleader could have in common? Each have probably said this:
“Ugh! I hate networking!”
I too once hated networking.
Initially, I blamed my dislike on being an accountant. I should have horrible communication skills by default, right? And horrible communication skills equal awkward moments in networking.
...by the way, my communication skills are just fine, and I say this with a wink.
And I don’t always enjoy the transactional aspect of networking. By that I mean the effort of trying to make a sale RIGHT AWAY while shoving a business card in a person’s face. Frankly, a 30 second sales pitch is not how I connect with people.
The fact is, however, networking is a necessity because of the many benefits provided to you and your business.
For starters, networking absolutely can lead to business or job opportunities. And a powerful network can produce quality referrals and leads, which is essential for growth.
Feeling misunderstood or alone in your path? Networking can help you meet and build your own tribe or network.
Not sure how to handle a problem at work or in your own business? Reach out to your network and get answers.
Here are some other benefits to networking:
Your business can experience an increase in profit
You can retain quality clients that value and respect your business
You learn to properly brand and promote your business
Experience many, more benefits…
Unfortunately many go about networking the wrong way. Yes, there is a right and a wrong way to network, and it is the wrong way that causes many of us to hate networking among other things.
Because I consider you all to be my network I want to help you network properly and successfully so you all can experience the benefits you and your business deserves.
Here’s exactly how:
Change the Title
Does networking bring up a cringe-worthy image of people wearing ill-fitted suits in some bland room with white walls and brown industrial carpet, asking what you do for a living?
Let’s change that!
Since the title of “networking” or “network” makes you cringe, refer to it as “connecting with your peers”. What about meeting with “Your Tribe”? And you can even call it “hanging out with friends” or “going to meet new and interesting people.”
When you replace the title with something more inviting as well as inspiring, you’ll want to network. …I mean, meet with your tribe or connect with your peers.
Adjust Your Mindset
When you walk into an event, don’t expect to make a $20K sale the minute you shake someone’s hand. If you have that expectation and mindset, you will be disappointed and discouraged.