Remember, You Are Marketing To People
My mother asked me to bring her a latte, grandé size with vanilla and almond milk. She recently discovered her fondness of Starbucks lattes after living in the United States for nearly 50 years. After placing my order, I walked down the counter to wait for the lattes – yes, I ordered one for myself. I looked to my left and saw a woman sitting at a small table. She was typing on her computer. Near her right hand was a caramel Frappuccino. The sight of that Frappuccino took me